Samsung Electronics appoints new TV chief amid mounting challenges
FILE PHOTO: Global CMO at Samsung Electronics Won-Jin Lee attends the Allen and Company Sun Valley Media and Technology Conference at The Sun Valley Resort in Sun Valley, Idaho, U.S., July 10, 2025. REUTERS/Brendan McDermid/File Photo
SEOUL, May 4 : Samsung Electronics replaced its TV head for the first time in more than two years, as it faces mounting competition from Chinese rivals at home and aboard.
Samsung said in a statement on Monday that it has appointed Lee Won-jin, who was previously Head of the Global Marketing Office, as the new head of its Visual Display Business, succeeding Yong Seok-woo, who will serve as an adviser.
Samsung usually carries out its annual management reshuffle around December, and the company did not disclose the reason for the replacement.
