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Starbucks hits sales record as customers return to stores

Starbucks hits sales record as customers return to stores

Starbucks Results

Starbucks saw record sales in the third quarter as the impact of the COVID-19 pandemic receded and customers flocked to its stores.

But the company's shares fell after it lowered its forecast for sales growth in China, its second-largest market outside the US.

The Seattle-based coffee giant said its revenue soared 78 per cent to US$7.5 billion in the April-June period, an all-time high. That beat Wall Street’s forecast of US$7.3 billion, according to analysts polled by FactSet.

Starbucks said its global same-store sales - or sales at locations open at least a year - jumped 73 per cent from the same period last year. Starbucks felt the brunt of the pandemic in the April-June period last year, when many stores were closed and same-store sales tumbled 40 per cent.

Same-store sales jumped 83 per cent in the US in the fiscal third quarter. Starbucks said rural and suburban traffic, which led sales coming out of the pandemic, remained strong, but sales in urban markets also turned positive for the first time since early 2020.

Sales of higher-priced drinks - like cold brews and alternative milk beverages -juiced sales, as did higher demand for food items.

Starbucks said it is also serving US customers better with new store formats that prioritise drive-thru and mobile ordering.

Starbucks announced last year that it would close 400 stores and replace them with more convenient options, like small mobile pickup locations. Johnson said the company is about 80 per cent finished with that transformation, and he noted that drive-thru orders made up nearly half of US orders in the third quarter.

“The improvements we are making to our portfolio today will provide benefits for years to come," Johnson said.

But investors expressed concern with results in China, where same-store sales increased at a lower-than-expected pace of 19 per cent. Starbucks also lowered its full-year sales forecast for China, saying it now expects growth of 18 per cent to 20 per cent, down from 27 per cent to 32 per cent.

The company said it assumed travel restrictions would be lifted more quickly than they have been, and results last year were helped by coronavirus-related tax exemptions that have since been lifted.

But Johnson forcefully defended the company's performance, saying Starbucks will continue to see robust growth in China as it opens new stores. The company plans to open 600 stores in China in its 2021 fiscal year.

“There should be no misunderstanding of how big and robust our business in China is and will be,” he said.

Starbucks reported net income of US$1.15 billion for its fiscal third quarter. Adjusted for one-time items, the company earned a record US$1.01 per share. That was well ahead of analysts’ forecast of 78 cents.

Based on the results, Starbucks updated its financial guidance for the full year. The company said it now expects global same-store sales growth of 20 per cent to 21 per cent, up from a range of 18 per cent to 23 per cent. It also expects adjusted earnings of US$3.20 to US$3.25 per share, up from US$2.90 to US$3.00.

Source: AP


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