Skip to main content
Best News Website or Mobile Service
WAN-IFRA Digital Media Awards Worldwide
Best News Website or Mobile Service
Digital Media Awards Worldwide
Hamburger Menu



commentary Commentary

Commentary: The Internet consumes huge amounts of energy – but it can be more sustainable

Designing less energy-intensive websites and powering them with renewable energy are all viable ways of making the web more sustainable, says an electrical engineer.

Commentary: The Internet consumes huge amounts of energy – but it can be more sustainable

A man holds his smartphone which displays the Google home page, in this picture illustration taken in Bordeaux, Southwestern France, August 22, 2016. (Photo: REUTERS/Regis Duvignau)

GLASGOW: Around 4.6 billion people use the Internet every day. In fact, 350,000 tweets have been sent in the past minute.

We tend to think of the Internet as something ephemeral – partly thanks to terms like “web” and “cloud” – but the servers that host all that data produce huge amounts of emissions, leaving giant carbon footprints behind.

Today, there are around 30 billion Internet-connected devices in the world. This includes personal computers, smartphones, TVs and tablets, as well as myriad devices using the Internet in subtler ways – like smart vehicles, smart home systems and smart watches – termed the Internet of Things.

Such Internet-connected technologies are already playing a key role in the transition to a cleaner energy future; for example, home smart meters being rolled out across many countries help monitor and therefore reduce household energy usage.

But as we rely on the Internet to process, use and store ever more data, the power it uses is increasing. For the sake of our planet, we need to make the web more sustainable.

READ: Commentary: When our insatiable appetite for data can harm the environment too

READ: Commentary: All our Netflix binge-watching is costing the environment


Research estimates that by 2025, the IT industry could use 20 per cent of all electricity produced and emit up to 5.5 per cent of the world’s carbon emissions. That’s more than most countries’ total emissions bar China, India and the US.

A growing proportion of IT energy consumption comes from data centres. These are buildings used to store data and computer hardware, which almost always plug directly into the local electricity grid. In most countries, that means they mostly use non-renewable sources of electricity.

Around 50 per cent of data centres are now “hyperscale”, meaning they contain more than 5,000 servers and are generally larger than 1,000 sq m. These are typically used by major players in the data industry such as Microsoft Azure, Google Cloud or Amazon Web Services (AWS) – which alone hosts 5.8 per cent of all sites on the Internet.

A number of these data centres have been trying to reduce their environmental impact and, in the process, to secure lower energy bills. Google has announced their goal to achieve 24/7 renewable energy-powered data centres by 2030, and their first such data centre became operational last year near Las Vegas.

Cloud computing uses remote servers connected by the Internet to store information, rather than a local server. (Photo: AFP/Martin Bureau) The term 'cloud computing' uses remote servers connected by the Internet to store information, rather than a local server AFP/Martin Bureau

To run such centres solely off renewable energy, locating them in regions with abundant wind, solar, geothermal or hydroelectric power available is vital.

The past decade has seen another trend emerge: Renewable energy-powered web hosting. Increasing numbers of website owners are choosing to pay platforms like AWS for space to store files on giant web servers.

In an attempt to diminish the environmental impact of all that energy usage, some choose to purchase offsets – payments that theoretically compensate for carbon emissions by supporting low-carbon energy generation – whilst others purchase energy from renewable sources to match their total energy consumption.

Meanwhile, a growing number of businesses have installed renewable energy systems such as solar panels or wind turbines with battery backups to directly power IT infrastructure.

(What can Singapore offer as a hub for carbon trading? Find out on The Climate Conversations.)



As the Internet grows, I’ve been looking into ways to build greater sustainability closer to home. Designing less energy-intensive websites could be an interesting way to start.

Each user who logged onto Google’s relatively minimalist homepage today generated around 0.2g of CO2, depending on their location and connection speed. That’s far better than the Daily Mail’s image-heavy online homepage generating a whopping 54.0g per visit.

Considering the two websites receive around 5 billion and 300 million visits per day respectively, it’s easy to see how our Internet-generated carbon emissions add up. If you’re curious about the footprints of other websites, Website Carbon is a simple resource for estimating the CO2 a website produces.

Web designers could embrace minimalism, helping to reduce the energy required to load images, video and even specialised fonts that all require extra, sizeable files. Of course, this would make for a much less engaging Internet experience.

READ: Commentary: Fastly's global Internet outage – how could so many sites go down at once?


Another potential solution for surfing more sustainably is offered by initiatives like Solar Protocol and the Low Tech Magazine. These ingenious websites are entirely powered by solar energy.

FILE PHOTO: A photovoltaic solar panel farm is seen in Porto Feliz, Sao Paulo state, Brazil February 13, 2020. REUTERS/Amanda Perobelli

Their environmentally friendly, responsive web design strategies – including reduced-colour images and default typefaces – allow their websites to run more efficiently based upon real-time assessment of available sunlight.

Solar Protocol, for example, runs via a network of solar servers located across the globe. When a user visits the site, their content is delivered from the server receiving the most solar energy at that time. The resolution of the website is also dynamically altered according to the energy being generated by the solar panel.

When the solar energy or battery level falls below a specific threshold, due for example to a cloudy day, the websites become low-resolution. They could even revert to a basic, text-only format when the clouds have truly closed in and power is particularly low.

The challenge designers and engineers face is to scale on-site energy generation technologies like these to help run the enormous number of sites on the web. Subtle changes to images or page resolution, made during periods of low wind or solar generation, could have significant effects on energy consumption – but go unnoticed by users.

READ: Commentary: Trying to live more sustainably? It’s impossible to make a difference alone

For businesses, the benefits of using tech like this include not only reduced energy costs but enhanced business reputation, thanks to increased public concern around sustainability.

Over 40 per cent of UK businesses already generate some of their electricity on site through solar panels or wind capture.

The largest solar farm in the UK, in Flintshire, Wales, is mostly used for generating power for a nearby paper mill. So the next step of powering commercial websites from locally-owned, renewable-driven servers might not be such a radical step.

Jeff Kettle is Senior Lecturer in Electronic Engineering at the University of Glasgow. This commentary first appeared on The Conversation.

Source: CNA/el


Also worth reading