CNA938 Rewind - 2026 FIFA World Cup: Bigger…and better for businesses in Singapore?
As the 2026 FIFA World fever heats up, businesses in Singapore are also gearing up for a longer tournament – 104 matches up from 64. From F&B promotions and food delivery bundles, to streaming packages, advertising campaigns and football merchandise, businesses are cashing in on football’s biggest event. How can businesses in Singapore make the most out of this longer World Cup season within their resources? Andrea Heng and Hairianto Diman speak with Bjorn Seegers, Managing Director, Muddy Murphy’s Holdings, and Arup Raha, Independent Economist, to find out.