CNA938 Rewind - ASEAN DEFA could unlock US$2 trillion digital economy but firms remain unprepared

ASEAN's landmark Digital Economy Framework Agreement promises to make it easier for companies to trade, move data and operate digitally across Southeast Asia. But more than eight in 10 surveyed businesses either don't know about the pact or haven't assessed what it means for them. Elakeyaa Selvaraji and Hairianto Diman speak with Bani Trehan, Managing Director, AI & Data at Accenture, to examine what's at stake and why companies may need to start preparing now. She’s also Vice Chair for the American Chambers.