CNA938 Rewind - The Big Question: Is it worth paying thousands of dollars for a resale branded item?
As the dust settles from the chaos that descended on cities following the launch of the AP x Swatch Royal Pop collaboration, another frenzy is taking place in the resell market. These non-limited edition watches are being resold for much more than the retail price. In this week’s The Big Question, Andrea Heng and Hairianto Diman ask: Is it worth paying thousands of dollars for a resale branded item? What are people really paying for? For more, they speak with Jade Rasif, Content Creator & Owner AP x Swatch and Dr Samer Elhajjar, Senior Marketing Lecturer, NUS Business School.