CNA938 Rewind - From Bird’s Nest to Collagen Drinks - The Journey So Far of The Purest Co
In ‘Made in SG’, Melanie Oliveiro profiles The Purest Co, a Singapore-founded supplement & wellness brand. Co-founder and COO Stuart Ho will explain how and why they launched the brand – starting with bird's nest and later expanding the product catalogue to include collagen, gut health, beauty, and daily wellness products. Together with CMO Sherman Lim, Ho will explain how they’re sticklers for The Purest Co to be a brand rooted in transparency and quality; and what their preferred marketing tactics are.