CNA938 Rewind - Can Singapore support two big sales events: the GSS and the new Singapore Retail Festival?
The Great Singapore Sale is being upgraded into the Singapore Retail Festival, featuring limited-time products and experiential concepts. The Singapore Retailers Association says the original concept has lost its lustre due to cheaper overseas options. Lance Alexander and Daniel Martin speak with Adjunct Professor Lynda Wee from the Division of Marketing at Nanyang Business School, NTU.
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14 min