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CNA938 Rewind - Confetto Distils the Winning Formula for Gen Z-Inspired Social Media Marketing

CNA938 Rewind

In ‘Culture Club’, Melanie Oliveiro finds out what makes Gen Z social media culture tick in a rapidly evolving world. She’ll get the goods from Silvia Teh, founder of Singapore-based boutique agency Confetto which specialises in social media and content creation for brands targeting Gen Z. Teh will explain why traditional “pretty visuals” no longer capture Gen Z’s attention, the challenges SMEs face when targeting them using digital marketing, and how Confetto stays ahead of Gen Z trends.

Resume Pause 28 min
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CNA938 Rewind - Exploring Good Pet Fair: Singapore’s Biggest Paw-ty for Pets and Their Hoomans

In ‘Destination Anywhere’, Melanie Oliveiro finds out where exactly – in Changi – pawrents can go check out Good Pet Fair, a 3-day free entry event aimed at pet owners and their beloved fur kids. Jonathan Goh and Nikolas Lee, co-founders of Good Pet Fair will explain what makes this event different from the other pet fairs and expos in Singapore. They’ll talk about the wide array of products available and how they’re gunning for two Singapore Book of Records – “Largest Pomeranian Gathering” and “Largest Dachshund Gathering”.  

Resume Pause 18 mins
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CNA938 Rewind - Exploring Singapore, One Alphabet Letter at a Time with “Max & Pax”

In ‘Made in SG’, Melanie Oliveiro speaks to the husband-and-wife team behind the book, “Max & Pax: ABC of Singapore”. This children’s book takes young readers on a colourful A-to-Z journey through Singapore, via its unique landmarks and cultural heritage. It stars Max, an adventurous child and Pax, his lovable teddy bear. Creators Dushyant Pawaskar and Agnisha Ghosh will talk about why they come up with the idea for the book and its protagonists, and how it could spark a love for reading and outdoor exploration for families.  

Resume Pause 31 mins
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CNA938 Rewind - Confetto Distils the Winning Formula for Gen Z-Inspired Social Media Marketing

In ‘Culture Club’, Melanie Oliveiro finds out what makes Gen Z social media culture tick in a rapidly evolving world. She’ll get the goods from Silvia Teh, founder of Singapore-based boutique agency Confetto which specialises in social media and content creation for brands targeting Gen Z. Teh will explain why traditional “pretty visuals” no longer capture Gen Z’s attention, the challenges SMEs face when targeting them using digital marketing, and how Confetto stays ahead of Gen Z trends.

Resume Pause 28 mins
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CNA938 Rewind - From Milan to Singapore: Vivienne Ong-Lin’s Vision for Heritage and High Fashion

In ‘Made in SG’, Melanie Oliveiro speaks with Vivienne Ong-Lin, founder of Fuchsia Lane – a Singapore-based fashion atelier that reimagines Nanyang heritage through bespoke couture and ready to wear. Ong-Lin will talk about the steps that led her to founding her very own brand in 2007. She’ll also talk about basing herself in the world’s fashion capital Milan, to train in fashion and retail at Politecnico di Milano. She’ll recall what it was like being mentored by local couture maestro Thomas Wee under a fashion incubator programme. Ong-Lin will then list her bestselling Fuchsia Lane pieces – from qipaos to bomber jackets.

Resume Pause 29 mins
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CNA938 Rewind - The Wellness Hour - The Assembly is back for a new season!

They’re back - and nothing’s off limits. The Assembly Season 2 brings back neuro-divergent Singaporeans for raw and unfiltered conversations with familiar faces. Tay Soo Sien speaks with Dynn Othman, show producer of The Assembly, and Megan and Trevor, 2 participants who wear the hat of journalists in the show. They share more about the new season and how this show has grown to be important to them.   

Resume Pause 19 mins
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