CNA938 Rewind - Gong Xi Ramadan: Preparing for double festivities
2026 sees the Chinese New Year celebration coinciding with the start of the Muslim’s fasting month. Businesses ramp up efforts to market and product plan in preparation for both festivities. Andrea Heng and Hairianto Diman speak with Marcella Putri Tanuwijaya, Founder, Ollella, on her business' preparations for this festive overlap as well as the challenges and opportunities this coincidence brings.
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17 min