CNA938 Rewind - Mind Your Money - How can brands act in crisis?
American Eagles’ response to criticism of their latest campaign lacked accountability and reiterated that Sydney Sweeney looked great in her blue jeans/ genes. What happens when you go viral for all the wrong reasons? Hui Wong speaks with Kelvin Kao, co-owner of PROTOCOL, a creative agency, to learn about what appropriate and effective responses look like in the age of social media.
Resume
Pause
15 min