CNA938 Rewind - Mind Your Money - Mothers using live commerce to support flexible income through flexible work
Live commerce is no longer just changing how products are sold. It is also opening up more flexible ways for mothers to earn, build confidence, and explore new work pathways around caregiving responsibilities. Cheryl Goh speaks with Joanne Chen, founder of Ezhub, and Joyce Mak, a mother of a home-based livestreaming setup to get behind the screens of how this fast-growing digital economy trend is reshaping ideas of work, income and participation for women in Singapore.