CNA938 Rewind - Mind Your Money - Scent Marketing: the invisible signature of your brand
In a world where brands compete for attention through sight and sound, scent remains one of the most powerful yet understated tools for shaping your perception of the brand. How then does scent marketing elevate when it comes to luxury spaces? Mike Tan speaks with Dayyan James, owner of local artisanal fragrance and skincare brand Cocos Botanica, to find out more.
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17 min