CNA938 Rewind - From Revenge Travel to Resonant Journeys & Beyond with dentsu SG
In ‘Destination Anywhere’, Melanie Oliveiro speaks with Sonya David from integrated marketing agency dentsu Singapore about why the age of revenge travel could be a trend of the past. David will describe how resonant journeys are taking over instead – and why holidaymakers are now preferring trips that are slower, smaller in carbon, richer in meaning, and meticulously personal. But while this paradigm shift takes place and now that resonant journeys are the norm, what opportunities and challenges await travel and hospitality brands?