CNA938 Rewind - The rise in kids’ content: What’s the boom behind children’s media market

Children’s programming has become an increasingly important piece of the media landscape in recent years. According to reports, globally, the children's media market is worth over $100 billion a year. Andrea Heng and Hairianto Diman look at the boom behind the surge in popularity of kids’ content in recent years with Michael Kam, Senior Lecturer, School of Film and Media Studies, Ngee Ann Polytechnic