CNA938 Rewind - SGFR - From Selling Fishing Rods to Cwumble Cwunch
In ‘Made in SG’, Melanie Oliveiro traces the successful journey of SGFR, the viral candy and treats store. Founder and CEO Haikkel Firdaus details how the company began as a fishing gear business and later pivoting to the trend-driven Gen Z & Gen Alpha snack store of choice. SGFR’s Luqmaan Hakiim and Alya Roziz discuss their roles as influencers and executives.
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40 min