CNA938 Rewind - Small but mighty: Singapore’s success as a MICE hub
On Destination Anywhere, Melanie Oliveiro stays on home soil to speak with Poh Chi Chuan, Executive Director for Exhibitions and Conferences at the Singapore Tourism Board, to find out more about Singapore’s success as an international meetings, incentives, conferences, and exhibitions or MICE locations. That’s as Singapore's business events sector has become a major driver of tourism value, with MICE receipts rising 35 percent year-on-year to 2.3 billion Singapore dollars in 2025.