CNA938 Rewind - #TalkBack: The surge of blind box fever; has it reached a tipping point? Are you no longer interested?
Blind boxes have expanded far beyond designer toys. The latest example? Kopitiam has teamed up with Coca-Cola to launch a National Day mini-bricks collectible series. And... It’s not just Kopitiam. From Kleenex to Shihlin Taiwan Street Snacks, brands across industries are jumping on the blind box bandwagon. Our question for TalkBack: The surge of blind box fever; has it reached a tipping point? Are you no longer interested? Daniel Martin discusses further with Dr Guan Chong, Associate Professor in Marketing, SUSS and Director of SUSS Academy.