CNA938 Rewind - The Wellness Hour - The rise of semi-permanent make-up
As beauty trends move away from bold, high‑maintenance looks, semi‑permanent makeup is gaining attention for its softer, more personalised approach. Cheryl Goh speaks with Dai Wen Sim, or Yoyo, a former cabin crew member who transitioned from aviation to beauty, starting her business from a home‑based setup during the pandemic. She shares how service values shaped by hospitality now inform a consultation‑first mindset, and why subtlety, longevity and individual fit are driving the next phase of semi‑permanent beauty in Singapore.