CNA938 Rewind - When Making Others Smell Good is Your Job - Perfumer Ivan Wong Opens Our Minds and Noses

In ‘Culture Club’ Melanie Oliveiro learns more about the culture of scent and fragrance making with perfumer Ivan Wong. The only Singaporean perfumer at Eurofragance, a global fragrance house, Wong will talk about how he became a perfumer, considered one of the world’s rarest professions, with fewer than 600 trained perfumers globally. He’ll reveal how he creates scents for everyday products used by millions worldwide - from designing luxury perfumes to developing the smell of toiletries like shampoo. Wong will also talk about the latest fragrance trends in Singapore and the region.