CNA938 Rewind - Why brand trust matters: The hidden cost of losing consumer belief

Trust is becoming a key driver of business performance. A new APAC study by Ogilvy and YouGov reveals that 93% of consumers quietly disengage from brands they no longer believe in, with nearly half stopping purchases altogether. Andrea Heng and Hairianto Diman dive deeper into the findings of the study and look at what this means for marketers, brand reputation and customer loyalty. For that, they speak with Q Akashah, Managing Director for PR, Influence and Social, Ogilvy Singapore & Malaysia.