CNA938 Rewind - Why Chinese brands are expanding in Indonesia
Researchers at ISEAS-Yusof Ishak Institute say newcomer food and beverage brands from China are surging in some Southeast Asian markets like Indonesia. Andrea Heng and Susan Ng speak with Nirgunan Tiruchelvam, Head of Consumer and Internet, Aletheia Capital, to examine the appeal of the country and wider region, and how it fits into China’s economic recovery story.
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11 min