Daily Cuts - 4Furs for your fur baby

Melanie Oliveiro speaks with Laura Ong and Teddy Jong, two out of three founders of 4Furs Singapore – they aspire to produce nutritionally-rich pet food with human-grade ingredients, as well as lifestyle products for pet dogs. They discuss how 4Furs Singapore competes with other local brands and international brands and how 4Furs has branched out to produce other products like leashes. They also educate pet owners on human food/dishes that should not be fed to pets and why 4Furs produced their own peanut butter spread as dogs cannot consume commercially-available peanut butter.