Daily Cuts - Can water be truly luxurious?
Singapore has one of the safest and cleanest drinking tap water in the world, but studies show that Singaporeans still consume more bottled water than any other country in the world. Home-grown brand Jääde hopes to capturing this market with an elevated drinking experience, by bringing in natural spring water sourced from Finland. Work It’s Cheryl Goh speaks with its founder, Allan Poh to find out more.
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17 min