Daily Cuts - Rising popularity of TikTok Shop livestreams
More than 100,000 TikTok Shop livestreams sessions are hosted on the platform each month in Singapore. Many of them are young live-streamers who can host a session for up to 5-hours. What's the appeal of this shopping platform? Joining us to share more are Asst Prof Andrew Yee, Humanities, Arts and Social Sciences Department, SUTD; and Aqilah Adnan, Founder, Benew.
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10 min