Daily Cuts - Snoop Dogg X Singapore - Novelship's marketplace for sneakerheads
Melanie Oliveiro speaks to the Richard Xia, CEO of Novelship, a Singapore-based streetwear/sneaker marketplace, on how they have partnered with US rap star Snoop Dogg to offer consumers in South-east Asia greater access to cult sneaker brands and expand its range of collectibles.
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32 min