Daily Cuts - Snoop Dogg X Singapore - Novelship's marketplace for sneakerheads

19 Sep 2023 06:41PM
32 mins
Melanie Oliveiro speaks to the Richard Xia, CEO of Novelship, a Singapore-based streetwear/sneaker marketplace, on how they have partnered with US rap star Snoop Dogg to offer consumers in South-east Asia greater access to cult sneaker brands and expand its range of collectibles.