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Daily Cuts - Unlocking the Value of Public Relations

Daily Cuts

Are the services of public relations agencies for organisations big and small? What value can they bring to businesses or can this function be performed by your company’s own marketing communications team? Get an inside look at the work of public relations consultancies with Consultant & Director at Sixth Sense PR, Noelle Tan who spoke with Work It's Stanley Leong and Hui Wong.

Resume Pause 18 min
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Daily Cuts - “I got my job on TikTok!” Using social media to recruit Gen Z employees

Look up the hashtags #singaporejobs and #sghiring on TikTok and up pops a gallery of on-site tour videos and staff camaraderie by companies seeking to attract, connect with and ultimately, recruit Gen Z employees. Asia First's Hairianto Diman and Justine Moss find out how effective it is, and if it yields quality hires and careers with Dr David Leong, Managing Director, PeopleWorldwide Consulting

Resume Pause 13 mins
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Daily Cuts - From boomtown to ghost town: the fate of Changi Business Park

Built and once dubbed the CBD of the East, the buildings that once housed the back-end offices of tech and banking giants like IBM, AMD and Citigroup are rapidly emptying out of Changi Business Park, with overall vacancy rates reportedly more than doubling over the last three years to almost 40 percent.  Lee Sze Teck, Senior Director, Data Analytics, Huttons Group  gives Asia First's Hairianto Diman and Justine Moss an analysis on the fate and future of the district.

Resume Pause 13 mins
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Daily Cuts - Modi 3.0: India’s new-but-old Cabinet faces winds of change

Prime Minister Narendra Modi has kept the appointments for India’s top four ministries unchanged, but the old guard now has to contend with a shocking drop in popularity for the Hindu nationalist Bharatiya Janata Party. Dr Pradeep Taneja, Academic Fellow, Australia India Institute, University of Melbourne tells Asia First's Hairianto Diman and Justine Moss hisviews on this new coalition government.

Resume Pause 12 mins
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Daily Cuts - Study: Green Environment and Healthier Food Choices

Melanie Oliveiro speaks to Pierre Chandon, The L’Oreal Chaired Professor of Marketing – Innovation and Creativity, INSEAD, about a new INSEAD study “Experiencing nature leads to healthier food choices” – published in Nature’s Communications Psychology. Listen in for more clues that can help you plan your next travel destination.

Resume Pause 17 mins
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Daily Cuts - Cellography

Melanie Oliveiro speaks with Cellography - Singapore’s only cello pop orchestra. Cellography members will share the orchestra’s story after going strong for a decade. Cellography’s Jane Lee and Wang Kee Leong will also talk about “Journey of a Decade” , a concert to mark their 10th anniversary.

Resume Pause 33 mins
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