Daily Cuts - What makes a brand good?

Melanie Oliveiro finds out more about this year’s Brands For Good Awards for 2022/2023, its 6th edition so far. Brands For Good, a Singapore-based non-profit organisation, will recognise businesses that embrace “goodness” and make initiating positive change a part of their culture. Speaking with Alan Ng, Founding President of IPOS Society and Co-Chair of Brands For Good, and Dr Teck Mean Chua, Chairman of Gaia Science, they discuss the importance of social impact beyond financial success, as well as good accountability and transparency.