Work It Podcast: How to create a compelling personal brand
Having a personal brand isn't limited to only people in senior executive levels, everyone should start early in their career, says our guest.
-2.jpg?itok=mdHkS5Fw "Work It Podcast: How to create a compelling personal brand")
Looking for a job or trying to nail it at your current one? Host Tiffany Ang and career counsellor Gerald Tan help navigate your important - and sometimes thorny - work life questions.
Jump to these key moments:
- 3:53 What is personal branding
- 7:22 The self-inflated brand
- 10:29 Can my personal branding change?
- 14:03 What if I have a bad personal brand?
- 20:20 AMA: Back from leave and no promotion?
According to Amazon founder Jeff Bezos, your personal brand is what people say about you when you’re not in the room. How do you create one for your career so that others will notice you?
Joy Seow, executive director and head of consumer practice at Kerry Consulting gives some tips.
I think it's important for everyone ... regardless of your career stage (to have a personal brand) ... everyone should start as young as you can ... because that will eventually be how people perceive you.
You can start by seeking feedback from your colleagues, from your friends, from maybe your mentors, like how do they perceive you as a professional worker ... Make use of some of the golden nuggets ... to build your own personal brand.
Listen to more episodes here.
A new episode of Work It drops every Monday. Follow the podcast on Apple Podcasts or Spotify for the latest updates.
Have a great topic for us? Drop the team an email at cnapodcasts [at] mediacorp.com.sg
