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WAN-IFRA Digital Media Awards Worldwide 2022
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Digital Media Awards Worldwide 2022
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AI in retail to help shoppers find products faster

09:46 Min

Retailers are looking to push boundaries by using artificial intelligence (AI), so that shoppers can find what they want more easily. The tech is also set to help retailers cope with a manpower shortage, as well as improve marketing and product placement. But even as AI, augmented and virtual reality are all set to make a big impact on retail, are retailers and shoppers really ready for these big changes? CNA's Jill Neubronner speaks to President of the Singapore Retailers Association Ernie Koh for some answers.

Retailers are looking to push boundaries by using artificial intelligence (AI), so that shoppers can find what they want more easily. The tech is also set to help retailers cope with a manpower shortage, as well as improve marketing and product placement. But even as AI, augmented and virtual reality are all set to make a big impact on retail, are retailers and shoppers really ready for these big changes? CNA's Jill Neubronner speaks to President of the Singapore Retailers Association Ernie Koh for some answers.

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