India energy drink ruling: Reliance wins court reprieve against label ban on Campa brand products
An Indian court is allowing Reliance Industries to continue using the description "energy drink" for its Campa brand beverage. That’s at least until the next hearing in about a month’s time. This follows a plea by the company to lift a ban imposed by the food safety regulator in June, on beverage makers branding high-caffeine drinks as "energy drinks". Big names such as PepsiCo and Monster Beverage have also been caught up in enforcement action in a market that is expected to be worth US$1.6 billion by 2028, and they have also won a reprieve. The crackdown is part of India's wider push to address concerns over the risk to health posed by these products. Priyata Brajabasi reports.
An Indian court is allowing Reliance Industries to continue using the description "energy drink" for its Campa brand beverage. That’s at least until the next hearing in about a month’s time. This follows a plea by the company to lift a ban imposed by the food safety regulator in June, on beverage makers branding high-caffeine drinks as "energy drinks". Big names such as PepsiCo and Monster Beverage have also been caught up in enforcement action in a market that is expected to be worth US$1.6 billion by 2028, and they have also won a reprieve. The crackdown is part of India's wider push to address concerns over the risk to health posed by these products. Priyata Brajabasi reports.
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