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Businesses banking on scoring big with football fans | Video

03:17 Min

Businesses are betting big on the 2022 World Cup to attract patrons, despite high costs and late kick-off timings. Many are confident that the month-long event will boost sales, which are just starting to pick up after two years of the COVID-19 pandemic. Aslam Shah reports.

Businesses are betting big on the 2022 World Cup to attract patrons, despite high costs and late kick-off timings. Many are confident that the month-long event will boost sales, which are just starting to pick up after two years of the COVID-19 pandemic. Aslam Shah reports.

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