China's slowing economy creates pressure on Singles' Day sales expectations
Singles' Day in China has become synonymous with the world’s largest online shopping festival. But is it losing its buzz as China's economy slows? The annual Singles' Day sales are being closely watched as a barometer for Chinese consumer sentiment. But since 2022, precise numbers are no longer available, as retail giants Alibaba and JD.com stopped releasing Singles’ Day sales figures. Tan Yew Guan reports.
Singles' Day in China has become synonymous with the world’s largest online shopping festival. But is it losing its buzz as China's economy slows? The annual Singles' Day sales are being closely watched as a barometer for Chinese consumer sentiment. But since 2022, precise numbers are no longer available, as retail giants Alibaba and JD.com stopped releasing Singles’ Day sales figures. Tan Yew Guan reports.
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