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WAN-IFRA Digital Media Awards Worldwide 2022
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Competition toughens with more mainland Chinese chains expanding in Hong Kong

04:28 Min

Some local businesses in Hong Kong are struggling to stay afloat. Some blame it on lower tourist footfall, while others say it is due to price-conscious consumers heading across the border to Shenzhen for cheaper offerings. The ones seen bucking that trend are mainland Chinese F&B chains, with more of them setting up shop in the city. As Jojo Chan finds out, this is all part of a long-term strategy for global expansion.

Some local businesses in Hong Kong are struggling to stay afloat. Some blame it on lower tourist footfall, while others say it is due to price-conscious consumers heading across the border to Shenzhen for cheaper offerings. The ones seen bucking that trend are mainland Chinese F&B chains, with more of them setting up shop in the city. As Jojo Chan finds out, this is all part of a long-term strategy for global expansion.

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