Enterprise Singapore providing support for retailers with experiential concepts
More retailers are looking to experiential concepts to boost their sales and customer satisfaction. Enterprise Singapore has engaged over 20 firms in the past two years, supporting five of them on ideas, such as interactive dining and tech-powered stores. Enterprise SG has also launched the Retail Maverick Challenge with CapitaLand Investments, which will see local brands showcasing their creative solutions to elevate the consumer experience. Winning entries will get access to retail space in one of CapitaLand's malls for up to a year. They will also receive monetary support from Enterprise SG. Caitlin Ng reports.
More retailers are looking to experiential concepts to boost their sales and customer satisfaction. Enterprise Singapore has engaged over 20 firms in the past two years, supporting five of them on ideas, such as interactive dining and tech-powered stores. Enterprise SG has also launched the Retail Maverick Challenge with CapitaLand Investments, which will see local brands showcasing their creative solutions to elevate the consumer experience. Winning entries will get access to retail space in one of CapitaLand's malls for up to a year. They will also receive monetary support from Enterprise SG. Caitlin Ng reports.
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