Event organisers see 20% jump in visitors and events in 2024

Event organisers in Singapore have seen as much as 20 per cent more visitors and demand for their services in 2024 compared to the previous year. They say enhanced event experiences and sustainability efforts are among the factors driving this growth. They are looking to build on the momentum with fresh tech initiatives, amid new and returning trade and lifestyle events slated for the year ahead. Muhammad Bahajjaj finds out more.