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Inside The Storm

Thanks to squabbling management, unpopular products and a lack of direction, the world's most famous company, Apple, was once weeks away from bankruptcy. We interview former executives to find out how Apple survived.
Inside The Storm

Inside The Storm - S4E2: Apple

06 Aug 2018 10:00am
Thanks to squabbling management, unpopular products and a lack of direction, the world's most famous company, Apple, was once weeks away from bankruptcy. We interview former executives to find out how Apple survived.

Inside The Storm

About the show:

Five of the world's biggest brands reveal intimate details on how major companies are run and how, in times of crisis, they survived, adapted and merged to compete better.

With interviews from C-suites, executives and industry analysts, Inside The Storm provides the inside story to the high pressure decisions and risks taken in company boardrooms every day.

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