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Inside The Storm

When a small fridge company in China said no to General Electric’s buy-out in 1992, the American giant vowed to “eliminate” it. Today, Haier is the world’s top major appliance brand - and owns GE Appliances.
Inside The Storm

Inside The Storm - S4: How Haier eclipsed an American giant

24 Oct 2018 10:07pm
When a small fridge company in China said no to General Electric’s buy-out in 1992, the American giant vowed to “eliminate” it. Today, Haier is the world’s top major appliance brand - and owns GE Appliances.

Inside The Storm

About the show:

Five of the world's biggest brands reveal intimate details on how major companies are run and how, in times of crisis, they survived, adapted and merged to compete better.

With interviews from C-suites, executives and industry analysts, Inside The Storm provides the inside story to the high pressure decisions and risks taken in company boardrooms every day.

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