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Inside The Storm

It was an international brand with profits in the millions, but at the turn of the millennium, Fujifilm was on shaky ground. Inside The Storm: Back from the Brink talks to the people directly involved, uncovering the decisions and risks taken to keep the iconic brand alive - in unexpected ways.
Inside The Storm

Inside The Storm - S2E2: Fujifilm

01 Feb 2017 08:00pm
It was an international brand with profits in the millions, but at the turn of the millennium, Fujifilm was on shaky ground. Inside The Storm: Back from the Brink talks to the people directly involved, uncovering the decisions and risks taken to keep the iconic brand alive - in unexpected ways.

Inside The Storm

About the show:

Five of the world's biggest brands reveal intimate details on how major companies are run and how, in times of crisis, they survived, adapted and merged to compete better.

With interviews from C-suites, executives and industry analysts, Inside The Storm provides the inside story to the high pressure decisions and risks taken in company boardrooms every day.

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