Insight 2024/2025
Chinese Gen Zs and millennials are choosing to buy domestic products, such as Xiao Mi, BYD or Mao Geping, instead of international brands like Apple, Tesla or Dior.
‘Guo chao’ which translates to national wave is the trend where Chinese shoppers are buying ‘Made In China’ products by Chinese brands rather than international names. For some Chinese youths, using homegrown labels evokes that sense of nationalistic pride.
Insight 2024/2025 - Why we’d rather buy ‘Made In China’ than global brands
Chinese Gen Zs and millennials are choosing to buy domestic products, such as Xiao Mi, BYD or Mao Geping, instead of international brands like Apple, Tesla or Dior.
‘Guo chao’ which translates to national wave is the trend where Chinese shoppers are buying ‘Made In China’ products by Chinese brands rather than international names. For some Chinese youths, using homegrown labels evokes that sense of nationalistic pride.
Insight 2024/2025
INSIGHT is a one hour long hard current affairs programme that aims to open the minds of viewers to the political, social and economic realities facing today's societies.
Every week, a team of producers will bring forward compelling arguments, impartial analysis and penetrating insights into topical issues of the day. What's on the menu are topics of concerns that have set the region talking as well as changing trends and events which impact Asia and beyond.
INSIGHT will get you closer to the heart of the issues with insightful interviews and engaging conversations, bringing to you the real story from behind extraordinary experiences.
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