Japan's matcha boom: Soaring demand creates new challenges for tea growers
04:11 Min
Japan's matcha boom is breathing new life into a tea sector that, for decades, has struggled with falling consumption and low prices. But as growers expand production to meet soaring overseas demand, new challenges are emerging. CNA's Senior Correspondent Michiyo Ishida reports from the tea-growing regions of Uji and Shizuoka.
12 Aug 2026 09:30pm
Japan's matcha boom is breathing new life into a tea sector that, for decades, has struggled with falling consumption and low prices. But as growers expand production to meet soaring overseas demand, new challenges are emerging. CNA's Senior Correspondent Michiyo Ishida reports from the tea-growing regions of Uji and Shizuoka.
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