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WAN-IFRA Digital Media Awards Worldwide 2022
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Digital Media Awards Worldwide 2022
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Retailers introduce more interactive features amid changing consumer demand

02:42 Min

Brick-and-mortar retailers are increasingly introducing interactive elements in their stores to keep shoppers coming. These include allowing customers to test products on-site or tap technology to help them make decisions. Some firms say such tactics have boosted their sales.

Brick-and-mortar retailers are increasingly introducing interactive elements in their stores to keep shoppers coming. These include allowing customers to test products on-site or tap technology to help them make decisions. Some firms say such tactics have boosted their sales.

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