Retailers introduce more interactive features amid changing consumer demand
Brick-and-mortar retailers are increasingly introducing interactive elements in their stores to keep shoppers coming. These include allowing customers to test products on-site or tap technology to help them make decisions. Some firms say such tactics have boosted their sales.
Brick-and-mortar retailers are increasingly introducing interactive elements in their stores to keep shoppers coming. These include allowing customers to test products on-site or tap technology to help them make decisions. Some firms say such tactics have boosted their sales.