The rise of 'Chinamaxxing' among Gen Z Americans
For more than a decade, President Xi Jinping has urged officials to "tell China’s story well". But some of the most effective storytellers today aren’t officials or even Chinese, but Americans with smartphones. On social media, there has been a growing trend of Western Gen Zs are "maxxing out" on Chinese culture and daily habits, also known as "Chinamaxxing". It's seen as a form of soft power for the Chinese government, helping to shift young Americans' perception of a country widely regarded as a rival, and at times, an adversary. Toni Waterman reports from Washington DC.
For more than a decade, President Xi Jinping has urged officials to "tell China’s story well". But some of the most effective storytellers today aren’t officials or even Chinese, but Americans with smartphones. On social media, there has been a growing trend of Western Gen Zs are "maxxing out" on Chinese culture and daily habits, also known as "Chinamaxxing". It's seen as a form of soft power for the Chinese government, helping to shift young Americans' perception of a country widely regarded as a rival, and at times, an adversary. Toni Waterman reports from Washington DC.
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