Thailand seeks to raise standards and reshape image of massage industry
05:42 Min
Thailand’s massage industry is undergoing a major transformation. In March, the government introduced sweeping reforms to raise standards, improve training, and reshape the global image of Thai massage. Will these reforms strengthen the industry, or push prices beyond reach?
29 Mar 2026 06:00am
Thailand’s massage industry is undergoing a major transformation. In March, the government introduced sweeping reforms to raise standards, improve training, and reshape the global image of Thai massage. Will these reforms strengthen the industry, or push prices beyond reach?
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