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WAN-IFRA Digital Media Awards Worldwide 2022
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Why more children are indulging in luxury skincare products

05:09 Min

Once associated only with wealthy women, luxury skincare is increasingly being bought by children. Last year in the US, teen shoppers spent 19 per cent more on skincare than the previous year according to investment bank Piper Sandler. Driven by social media, the trend sees kids as young as seven using expensive products meant for adult skin. Kate Fisher reports. 

Once associated only with wealthy women, luxury skincare is increasingly being bought by children. Last year in the US, teen shoppers spent 19 per cent more on skincare than the previous year according to investment bank Piper Sandler. Driven by social media, the trend sees kids as young as seven using expensive products meant for adult skin. Kate Fisher reports. 

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