Excelpoint Technology has grown its footprint significantly since Chief Executive Officer Albert Phuay launched the company in 1987. Under his leadership, it has flourished as a leading player providing electronic components, engineering design services and supply chain management solutions to manufacturers in the Asia Pacific. With more than 700 employees, Excelpoint now spans 50 cities in over 10 countries. Today, Mr Phuay’s daughter, Li Ying, has an eye towards transforming the business to thrive in an uncertain future.
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Designed to add value
The company has gone the extra mile — offering engineering design services in technologies such as Bluetooth that allow its manufacturer customers to go to market quicker.
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This desire to add value has fuelled the
company’s rise to become a leading
regional business-to-business (B2B)
distributor of electronic components,
with a solid presence in China, India and
Vietnam. “We saw ourselves as more
than just a trader buying and selling
components,” explains Ms Phuay.
However, with competition intensifying
and margins shrinking in recent years,
Excelpoint saw a need to quicken the
pace of its mission — to add value for its
customers through innovation.
The trading sector is one of Singapore’s largest employers:
50,000+ companies
Employs 300,000+ people or ~8% of the workforce
PMET roles make up ~70% of jobs
Contributed S$90 billion or 18% of Gross Domestic Product in 2021
Trade is the lifeblood of Singapore’s economy. Beyond strengthening our trade ecosystem to secure our place as a global business hub, we urge our companies to seize regional opportunities.
Gaining an edge with knowledge
With intensifying competition, Excelpoint saw an urgent need to move up the value chain by leveraging innovation.
SCROLL
Ms Phuay started its entrepreneurial and
investment arm, PlanetSpark, to work with
Internet of Things and artificial intelligence
(AI) startups and harness new market
opportunities in hardware innovation.
Its hardware accelerator platform,
PlanetSpark Innovation Centre, offers startups
shared resources and engineering capabilities
to speed up the pace of these innovations and
commercialise them via Excelpoint’s networks.
For Excelpoint, the PlanetSpark initiatives help
it stay innovative, add value to its services and
open the door to new business opportunities.
“Many people have asked us to collaborate
over the years, and we realised Excelpoint
has the expertise to help these SMEs
and startups to commercialise their
technologies, especially if they fit well into
our ecosystem,” says Ms Phuay.
Excelpoint is also exploring new
opportunities in emerging technologies,
giving its employees the chance to keep
pace with tech trends. These include far-field speech and voice recognition systems
in AI-powered smart speakers, and ultra-wideband technologies used in sensor data
collection and real-time location.
BUILDING A STRONG WORKFORCE
The Ministry of Trade and Industry’s Trade 2030 strategy aims to grow a skilful and knowledgeable workforce to meet the needs of the trade sector through initiatives such as:
-
Jobs Transformation Map (JTM)
Aims to transform key jobs within the sector over the next three to five years and offer strategies to enhance the competitiveness and capabilities of the talent pool.
-
Career Conversion Programme for
Wholesale Trade Professionals:
Designed to reskill Singaporeans with capabilities to excel in career fields within the trade sector.
Joining the dots through collaboration
As an industry leader, Excelpoint now uses its capabilities and regional expertise to help Singapore-based enterprises penetrate new markets.
SCROLL
For example, Excelpoint is leading
a group of 18 companies to co-develop
and market solutions for Enterprise
Singapore’s Smart City Consortium
in Vietnam.
The company has also set up
a professional education and training
arm, Excelpoint Academy, to share its
knowledge of the latest technologies
with others in the industry through
courses and lab sessions conducted
at its premises.
“We started the academy because we felt that, with our expertise, we
could educate others on what technologies like AI really mean. A lot of
people talk about AI, for example, but many don’t understand how to apply it,”
explains Ms Phuay.
“When I joined the company, I saw the importance of developing such new
solutions by collaborating with our customers and suppliers. I expect to see
significant results from our efforts in three to five years.”
widening trade
MTI’s Trade 2030 strategy aims to grow Singapore’s trading volume, broaden the types of trading activities, and expand trade with other parts of the world – with a target by 2030 to:
widening trade
Grow export value to at least S$1 trillion from S$805 billion in 2020.
Double offshore trade value to US$2 trillion (S$2.8 trillion) from US$1 trillion in 2020
Excelpoint Technology has grown its footprint significantly since Chief Executive Officer Albert Phuay launched the company in 1987. Under his leadership, it has flourished as a leading player providing electronic components, engineering design services and supply chain management solutions to manufacturers in the Asia Pacific. With more than 700 employees, Excelpoint now spans 50 cities in over 10 countries. Today, Mr Phuay’s daughter, Li Ying, has an eye towards transforming the business to thrive in an uncertain future.
SCROLL
Designed to add value
The company has gone the extra mile — offering engineering design services in technologies such as Bluetooth that allow its manufacturer customers to go to market quicker.
SCROLL
This desire to add value has fuelled the
company’s rise to become a leading
regional business-to-business (B2B)
distributor of electronic components,
with a solid presence in China, India and
Vietnam. “We saw ourselves as more
than just a trader buying and selling
components,” explains Ms Phuay.
However, with competition intensifying
and margins shrinking in recent years,
Excelpoint saw a need to quicken the
pace of its mission — to add value for its
customers through innovation.
The trading sector is one of Singapore’s largest employers:
50,000+ companies
Employs 300,000+ people or ~8% of the workforce
PMET roles make up ~70% of jobs
Contributed S$90 billion or 18% of Gross Domestic Product in 2021
Trade is the lifeblood of Singapore’s economy. Beyond strengthening our trade ecosystem to secure our place as a global business hub, we urge our companies to seize regional opportunities.
Gaining an edge with knowledge
With intensifying competition, Excelpoint saw an urgent need to move up the value chain by leveraging innovation.
SCROLL
Ms Phuay started its entrepreneurial and
investment arm, PlanetSpark, to work with
Internet of Things and artificial intelligence
(AI) startups and harness new market
opportunities in hardware innovation.
Its hardware accelerator platform,
PlanetSpark Innovation Centre, offers startups
shared resources and engineering capabilities
to speed up the pace of these innovations and
commercialise them via Excelpoint’s networks.
For Excelpoint, the PlanetSpark initiatives help
it stay innovative, add value to its services and
open the door to new business opportunities.
“Many people have asked us to collaborate
over the years, and we realised Excelpoint
has the expertise to help these SMEs
and startups to commercialise their
technologies, especially if they fit well into
our ecosystem,” says Ms Phuay.
Excelpoint is also exploring new
opportunities in emerging technologies,
giving its employees the chance to keep
pace with tech trends. These include far-field speech and voice recognition systems
in AI-powered smart speakers, and ultra-wideband technologies used in sensor data
collection and real-time location.
BUILDING A STRONG WORKFORCE
The Ministry of Trade and Industry’s Trade 2030 strategy aims to grow a skilful and knowledgeable workforce to meet the needs of the trade sector through initiatives such as:
-
Jobs Transformation Map (JTM)
Aims to transform key jobs within the sector over the next three to five years and offer strategies to enhance the competitiveness and capabilities of the talent pool.
-
Career Conversion Programme for
Wholesale Trade Professionals:
Designed to reskill Singaporeans with capabilities to excel in career fields within the trade sector.
Joining the dots through collaboration
As an industry leader, Excelpoint now uses its capabilities and regional expertise to help Singapore-based enterprises penetrate new markets.
SCROLL
For example, Excelpoint is leading
a group of 18 companies to co-develop
and market solutions for Enterprise
Singapore’s Smart City Consortium
in Vietnam.
The company has also set up
a professional education and training
arm, Excelpoint Academy, to share its
knowledge of the latest technologies
with others in the industry through
courses and lab sessions conducted
at its premises.
“We started the academy because we felt that, with our expertise, we
could educate others on what technologies like AI really mean. A lot of
people talk about AI, for example, but many don’t understand how to apply it,”
explains Ms Phuay.
“When I joined the company, I saw the importance of developing such new
solutions by collaborating with our customers and suppliers. I expect to see
significant results from our efforts in three to five years.”
MTI’s Trade 2030 strategy aims to grow Singapore’s trading volume, broaden the types of trading activities, and expand trade with other parts of the world – with a target by 2030 to:
Grow export value to at least S$1 trillion from S$805 billion in 2020.
Double offshore trade value to US$2 trillion (S$2.8 trillion) from US$1 trillion in 2020
