CNA938 Rewind - The Big Question: Are printed flyers still effective advertising?

From April 2026, property agents from several major agencies will no longer be allowed to leave flyers in visible areas. This is particularly for areas in HDB estates such as on gates, doors or common corridors. It’s not a blanket ban, but agents from these firms could face consequences if flyers are left in public view. How will this impact the way agents advertise and reach out to potential clients as well as the business of a flyer printing company? Andrea Heng and Hairianto Diman find out from Derrick Lim, Managing Director, RPI; Property Agents Jean Lim and Andrew Liang; Sharon Ng, Professor and Deputy Dean, Nanyang Business School