CNA938 Rewind - BTS in Singapore: Can K-Pop Concerts Power Long-Term Tourism and Branding?
BTS is set to play four nights in Singapore this December—their longest stop in South-east Asia—highlighting the Republic’s growing bet on K-pop as soft power for tourism and global branding. With K-pop concert listings up roughly 250% from 2022 to 2024 and even an SM Entertainment-run training academy here, Andrea Heng and Genevieve Woo ask: are mega-shows enough, and what would it take to sustain the boost long-term? They speak with Dr Soh Kai Ruo, Lecturer, Department of Communications and New Media, NUS.