CNA938 Rewind - Enemies to frenemies? Olive Young, Sephora partner to dominate K-beauty
After years of rivalry, Korea’s Olive Young and global beauty giant Sephora are partnering to bring curated K-beauty zones to Sephora stores and online channels worldwide – from Singapore to the US and beyond. This bold alliance aims to showcase the best of Korean beauty on the global stage, tapping Sephora’s retail reach and Olive Young’s trend expertise. Andrea Heng finds out more with Shiv Choudhury, Board Member & Advisor, Retail and Beauty Businesses