CNA938 Rewind - FIFA's World Cup sale is off – but could it ever have happened to start?
FIFA has abandoned plans to sell a stake in the World Cup after fierce opposition from football's governing bodies. But was the proposal ever realistic to begin with? Hairianto Diman and Justine Moss examine the commercial, legal and governance hurdles that stood in the way, and why the plan unravelled so quickly. For more, they speak with Bonita Mersiades, Author, Publisher and Former Football Executive.
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11 min